The TuitionChoice Team
Jim Richardson - President/CEO
Mr. Richardson has a Master's degree in Higher Education along with 6 years
experience as a financial aid administrator. TuitionChoice was Mr. Richardson’s
idea, born simply to help answer one of the most common questions financial aid
administrators hear from students, “which loan option is the best one?”
TuitionChoice provides students with the right tools to help them determine the answer.
John Sicher - Director of Marketing & Insights
Mr. Sicher has 10+ years of brand management experience in addition to his MBA.
He has managed several national consumer brands for top companies such as H.J.
Heinz and Del Monte Foods. Mr. Sicher specializes in consumer insights and the
creation of new products to fill unmet needs. He is quick to point out that
TuitionChoice is as good of a new product as he’s seen, providing significant
benefits to all parties involved in the private student loan process.
Kurt Carlson - Director of Information Technology
Mr. Carlson has had a 20 year career in software, providing leadership and innovation
in software design and system architecture. He has held several positions as a
Chief Architect and manager to develop enterprise systems, which included a world-wide
tariff retrieval system, and a web-based system for Fortune 500 companies to view and
pay their invoices. As a developer he spent 8 years in the field of Artificial
Intelligence building expert systems for customers such as Ford, Caterpillar,
Emerson Electric, and Digital Equipment Corp. Mr. Carlson holds a BS in Mechanical
Engineering from Carnegie Mellon University.
Anthony Maslo - Director of New Ventures
Dr. Maslo has a BS from Geneva College and a Doctor of Dental Medicine from the
University of Pittsburgh. Dr. Maslo is an entrepreneur and visionary. In addition to
establishing a very successful dental practice in the city of Pittsburgh, Dr. Maslo
has been instrumental in developing and launching several successful businesses.
He enjoys spending his “down time” pursuing leading-edge business ideas.
Dr. Maslo is contributing to Tuition Choice by extending the proprietary technology
into additional business markets and providing general business counsel.